Why is social media marketing needful?

Social Networking is used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing.
 Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.

Selection of potential Social Networks to use;
Definition of a financial plan;
Definition of organizational structures to manage the Social Network in the market;
Selection of target;
Promotion of products and services;
Performance measures
Social Networking is used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing
Social Site Jump Start Social Media Marketing Uses:
Facebook
Twitter
Google +
Wordpress
Read more at: Jump Start Social Marketing