Google has another test running on product listing ads, this time one that highlights “value” and "offers" on products. While doing some a marketing study for a client, Jump Start Social Marketing discovered the test displays a “Special Offer” message at the bottom of the ad. What’s interesting is that the ad from the Thorlos.com is that it does not have the lowest product price among the ads shown. The ad shown from Dick's Sporting Goods has by far the lowest price at $11.99. Rather it may be that Google is testing a new way of showing items that are on sale or significantly discounted, not just the lowest priced. This being why some are seeing "Value Alert" or "Special Offer" on the products. (Read More)
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